Motorola, in particular, rode on the wave of the LG departures from the phone market and its sales were nearly 20% higher than last year, pushing it to the 8th place globally behind Samsung, Apple, and the Chinese brands.
If we combine the sales of all those brands, BBK is actually the world’s largest phone maker at the moment despite the sales dive, displacing the top dog Samsung by a few million. Samsung did well, riding high on its own Galaxy S22 Ultra supply and even cancelled the expected Galaxy S22 FE release to save parts for the production of the red-hot Ultra.
Reserve your Galaxy Z Fold 4, Z Flip 4, or Galaxy Watch 5 before Samsung’s August Unpacked event
Apple did well year-on-year, notching 13% increase in shipments, but its Q2 performance compared to the beginning of the year was as dismal as Samsung’s. Huawei, on the other hand, managed to find its way amidst the Android deprivation controversy and shipped 14% more handsets on a quarterly basis, while its former subrand Honor which is now independent showed the largest increase in sales among major phone brands, ballooning them 125% compared to last year’s doldrums.
The phone market supply chain issues seem to be stabilizing in Q2